KSh3,000.00
This book contains the following topics:
• Understanding the Concept of Corporate Identity
• Elements of Corporate Identity
• Corporate Identity and Stakeholder Perceptions
• Corporate Identity and Communication Strategies
• Aligning Communication Strategies with Corporate Identity
• Corporate Identity and Ethical Considerations
• Managing and Enhancing Corporate Identity
• Future Trends in Corporate Identity
| Category | Certificate Level Book |
| Publisher: | Finstock Evarsity Publishers |
| ISBN: | |
| Authors: | CPA John Kimani, Dr. James Scott |
| Pages: | 80 |
Identity in corporate communications is a thought-provoking exploration of how strategic communication shapes a company’s reputation. With insightful analysis and real-world examples, this book offers invaluable guidance for professionals seeking to build strong corporate identities.
