Information and Communication Technology in Sales and Marketing

KSh 3,000.00

This book contain the following topics:

• Digital Marketing Fundamentals
• Customer Relationship Management (CRM) Systems
• Sales Automation and Productivity Tools
• Data Analytics and Visualization
• Omnichannel Sales and Marketing
• Emerging Technologies in Sales and Marketing
• Cybersecurity and Data Privacy
• Digital Transformation Strategy

Category: Diploma Level Book
Publisher: Finstock Evarsity Publishers
ISBN:
Authors: CPA John Kimani, Dr. James Scott
Pages: 102

Description

“Unlock the secrets of sales and marketing success in the digital age with this cutting-edge guide to Information and Communication Technology (ICT). From e-commerce and social media to artificial intelligence and data analytics, discover how to harness the power of ICT to drive business growth, boost customer engagement, and stay ahead of the competition.”

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