KSh 3,000.00
This book contains the following topics:
• Introduction to ICT in Sales and Marketing
• Digital Communication Platforms and Tools
• Customer Relationship Management (CRM) Systems
• Data Analytics in Sales and Marketing
• E-commerce and Online Sales Channels
• Automation in Sales and Marketing Processes
• Cybersecurity and Ethical Considerations in ICT
• ICT for Customer Engagement and Retention
| Category: | Certificate Level Book |
| Publisher: | Finstock Evarsity Publishers |
| ISBN: | |
| Authors: | CPA John Kimani, Dr. James Scott |
| Pages: | 77 |
Information Communication Technology in Sales and Marketing is a game-changer for professionals seeking to master digital tools and strategies that drive business growth. Packed with insights, this book bridges the gap between technology and customer engagement.
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