KSh3,000.00
This book contains the following topics:
• Fundamentals of Advertising
• Advertising Strategies and Campaign Development
• Advertising Channels and Media Planning
• Persuasive Techniques and Message Development
• Advertising and Journalism
• Adapting Advertising for Different Media Formats
• Advertising Campaign Planning and Execution
• Advertising Presentations and Portfolio Development
| Category: | Certificate Level Book |
| Publisher: | Finstock Evarsity Publishers |
| ISBN: | |
| Authors: | CPA John Kimani, Dr. James Scott |
| Pages: | 82 |
Introduction to Advertising in Journalism and Media Studies is an engaging and comprehensive guide that masterfully explores the intricate relationship between advertising and the media. With its insightful analysis and real-world examples, this book captivates readers, making it a must-have resource for students and professionals seeking a deep understanding of the dynamic advertising landscape.
