KSh3,000.00
This book contains the following topics:
• Advertising Ethics and Regulations
• Advertising and Media Content
• Consumer Behavior and Targeting
• Advertising Strategies and Campaign Planning
• Digital Advertising and New Media Platforms
• Creative Advertising Content Development
• Advertising and Audience Engagement
• Advertising and Branding
| Category: | Diploma Level Book |
| Publisher: | Finstock Evarsity Publishers |
| ISBN: | |
| Authors: | CPA John Kimani, Dr. James Scott |
| Pages: | 96 |
Introduction to Advertising in Journalism and Media Studies is an engaging and comprehensive guide that masterfully explores the intricate relationship between advertising and the media. With its insightful analysis and real-world examples, this book captivates readers, making it a must-have resource for students
and professionals seeking a deep understanding of the dynamic advertising landscape.
