KSh 3,000.00
This book contains the following topics:
• Overview of Law in Sales and Marketing
• Contract Law Fundamentals
• Intellectual Property Law in Marketing
• Consumer Protection Laws
• Data Privacy and Digital Marketing Laws
• Ethics and Social Responsibility in Marketing
• Legal Aspects of Advertising and Promotions
• International Laws in Sales and Marketing
| Category: | Certificate Level Book |
| Publisher: | Finstock Evarsity Publishers |
| ISBN: | |
| Authors: | CPA John Kimani, Dr. James Scott |
| Pages: | 76 |
Introduction to Law in Sales and Marketing is a must-read for professionals and students seeking to master the legal complexities of modern business. Packed with actionable insights, this book bridges the gap between theory and practice, making it an invaluable guide for navigating global markets.
