Description
This book equips CPA learners with the knowledge, skills and attitudes to apply leadership and management principles to grow enterprises, following the KASNEB syllabus for Paper No. 13. It covers the nature and levels of management, the evolution of management thought, leading, planning, organising, staffing and controlling, and environmental analysis. It also covers leadership approaches and strategy, decision making, entrepreneurship and enterprise management, project management, marketing management, and leading strategic change, with Kenyan cases and practical exercises throughout.
