KSh 3,000.00
This book contains the following topics:
• Introduction to Hospitality and Tourism Marketing
• Understanding the Hospitality and Tourism Consumer
• Market Segmentation, Targeting and Positioning
• Branding and Brand Management in Hospitality
• Marketing Research and Data-Driven Decision Making
• Product and Service Development
• Pricing and Revenue Management
• Promotional Strategies and Communication
| Category: | Diploma Level Book |
| Publisher: | Finstock Evarsity Publishers |
| ISBN: | |
| Authors: | CPA John Kimani, Dr. James Scott |
| Pages: | 92 |
Marketing for Hospitality and Tourism is a must-read for anyone looking to master marketing in one of the world’s fastest-growing industries. With insights and strategies, it transforms theory into actionable knowledge. A powerful resource for students and professionals aiming to excel in hospitality marketing.
