KSh 3,000.00
This book contains the following topics:
• Fundamentals of Marketing
• Insurance Product Development
• Marketing Research in Insurance
• Digital Marketing Strategies
• Sales and Distribution Channels
• Branding and Customer Loyalty
• Regulatory Considerations in Insurance Marketing
• Evaluation and Performance Measurement
| Category: | Professional Level Book |
| Publisher: | Finstock Evarsity Publishers |
| ISBN: | |
| Authors: | CPA John Kimani, Dr. James Scott |
| Pages: | 90 |
“Marketing” provides targeted insights into essential marketing strategies within the insurance sector. It covers key areas like customer segmentation, branding and regulatory compliance offering a practical approach to developing effective marketing campaigns in insurance. By bridging theoretical knowledge with real-world applications, this book prepares students to navigate the competitive landscape of insurance marketing successfully.
