KSh 3,000.00
This book contains the following topics:
• Introduction to Marketing Management
• Marketing Environment and Market Analysis
• Marketing Planning and Strategy Development
• Product and Brand Management
• Pricing Strategies and Decisions
• Distribution and Channel Management
• Promotion and Integrated Marketing Communication (IMC)
• Marketing Ethics, Trends, and Performance Evaluation
| Category: | Diploma Level Book |
| Publisher: | Finstock Evarsity Publishers |
| ISBN: | |
| Authors: | CPA John Kimani, Dr. James Scott |
| Pages: | 105 |
Marketing Management is a comprehensive guide that explores the principles, strategies, and practices essential for effective marketing in today’s dynamic business environment. It equips readers with the knowledge to analyze markets, develop strong brand strategies, and make data-driven decisions for sustainable business growth.
