KSh 3,000.00
This book contains the following topics:
• Introduction to Marketing
• Marketing Environment
• Market Segmentation and Targeting
• Product and Brand Management
• Pricing Strategies
• Promotion and Communication
• Distribution and Place Strategies
• Marketing Research and Planning
| Category: | Certificate Level Book |
| Publisher: | Finstock Evarsity Publishers |
| ISBN: | |
| Authors: | CPA John Kimani, Dr. James Scott |
| Pages: | 86 |
Marketing Principles is a concise guide that introduces the core concepts, strategies, and practices of modern marketing. It provides readers with the knowledge to understand customer needs, develop effective marketing plans, and create value in competitive markets.
