KSh3,000.00
This book contains the following topics:
• Introduction to Mass Media Research
• Research Methodologies in Mass Media Research
• Media Content Analysis
• Media Effects Research
• Audience Research in Mass Media
• Data Analysis and Interpretation
• Emerging Trends in Mass Media Research
• Research Project and Presentation
| Category: | Diploma Level Book |
| Publisher: | Finstock Evarsity Publishers |
| ISBN: | |
| Authors: | CPA John Kimani, Dr. James Scott |
| Pages: | 99 |
Mass media research in journalism and media studies is a captivating guide that unlocks the secrets of conducting impactful research in the dynamic world of mass media. With its comprehensive coverage, this book is a must-have for students and professionals seeking to excel in understanding the powerful influence of media.
