Description
Online Advertising in Advanced Digital Marketing” provides a thorough exploration of the strategies, tools, and techniques used to create and optimize digital advertising campaigns across various online platforms. It begins by laying the foundation of online advertising, covering its evolution, types of platforms and its critical role in a broader digital marketing strategy. The book delves into
key areas such as search engine advertising (PPC), social media advertising on platforms like Facebook, Instagram, and LinkedIn, and display and programmatic advertising. It also explores mobile advertising, video ads on YouTube and socialmedia and the importance of analytics and performance measurement.
