KSh 3,000.00
This book contains the following topics:
• Introduction to Marketing
• Marketing Environment
• Consumer Behavior
• Market Segmentation, Targeting, and Positioning (STP)
• Marketing Mix (The 4Ps)
• Promotion and Communication Strategies
• Marketing Research and Information Systems
• Ethics and Emerging Trends in Marketing
Category: Diploma Level Book
Publisher: Finstock Evarsity Publishers
ISBN:
Authors: CPA John Kimani, Dr. James Scott
Pages: 95
Principles and Practice of Marketing is your ultimate guide to mastering modern marketing, blending real-world case studies with cutting-edge theory to equip you for success. Engaging, practical, and fully updated, it’s the must-have textbook for students and professionals ready to thrive in today’s dynamic marketing world.
