KSh 3,000.00
This book contains the following topics:
• Marketing in Supply Chain Management
• Core Principles of Marketing in SCM
• Supply Chain Market Orientation
• Consumer Behavior and Market Research in SCM
• Relationship Marketing and Supply Chain
Collaboration
• Branding and Product Strategy in Supply Chains
• Pricing and Value Proposition in Supply Chains
• Distribution, Logistics and Marketing Channels
| Category: | Diploma Level Book |
| Publisher: | Finstock Evarsity Publishers |
| ISBN: | |
| Authors: | CPA John Kimani, Dr. James Scott |
| Pages: | 98 |
Principles and Practice of Marketing in Supply Chain Management is a must-have resource that brilliantly connects marketing strategies with real-world supply chain operations. Packed with global case studies and insights, it offers both clarity and practical relevance.
