KSh 3,000.00
This book contains the following topics:
• Introduction to Selling and Its Role in Marketing
• Understanding the Sales Process
• Communication Skills for Sales Professionals
• Customer Relationship Management (CRM)
• Sales Negotiation and Conflict Resolution
• Market Analysis and Consumer Behavior
• Sales Strategies and Techniques
• Technology in Sales and Marketing
| Category: | Certificate Level Book |
| Publisher: | Finstock Evarsity Publishers |
| ISBN: | |
| Authors: | CPA John Kimani, Dr. James Scott |
| Pages: | 76 |
Principles and Practice of Selling in Sales and Marketing is an indispensable guide for anyone looking to master the art of sales in today’s fast-paced market. Packed with practical strategies, real-world case studies and expert insights, this book transforms complex sales concepts into actionable tactics.
