Description
This book provides a comprehensive overview of principles of marketing and communication in the Certificate in Accounting and Management Skills, focusing on how organizations promote products and engage with target audiences effectively. It explores key areas such as market research, branding, customer behavior, advertising and integrated communication strategies. The content integrates practical examples and business-oriented approaches relevant to small and medium enterprises. Designed for learners and practitioners, the book equips readers with the skills needed to develop effective marketing strategies and communicate value in competitive markets.
