KSh 3,000.00
This book contains the following topics:
• Market Environments and Consumer Behavior
• Market Segmentation, Targeting and Positioning
• Product Strategy and Value Creation
• Pricing Strategy and Revenue Optimization
• Distribution Strategy and Logistics Integration
• Promotional Strategy and Marketing Communications
• Marketing Research & Data-Driven Decision Making
• Customer Relationship Management
| Category: | Diploma Level Book |
| Publisher: | Finstock Evarsity Publishers |
| ISBN: | |
| Authors: | CPA John Kimani, Dr. James Scott |
| Pages: | 98 |
Principles of Marketing in Business and Logistics is an essential guide for anyone looking to master the art of connecting marketing strategy with logistics efficiency. This resource is packed with real-world examples and actionable insights, it shows how data-driven decisions can transform business performance.
