KSh3,000.00
This book contains the following topics:
• Public Relations Theories and Models
• Ethics and Professional Standards in Public Relations
• Media Relations and Press Release Writing
• Crisis Communication and Reputation Management
• Strategic Communication Planning
• Social Media and Digital Public Relations
• Measurement and Evaluation in Public Relations
• Emerging Trends in Public Relations
| Category: | Diploma Level Book |
| Publisher: | Finstock Evarsity Publishers |
| ISBN: | |
| Authors: | CPA John Kimani, Dr. James Scott |
| Pages: | 102 |
Principles of public relations in journalism and media studies is an indispensable guide that unravels the intricate relationship between public relations and the media. With its insightful exploration of ethical challenges and global perspectives, this book equips readers with the knowledge to navigate the evolving media landscape.
