Description
“Public Relations in Public Health-Global Health” provides an in-depth exploration of how strategic public relations practices can enhance the communication efforts of health organizations on a global scale. This book covers the fundamental principles of public relations, emphasizing their application within the public health sector to manage public perception, build trust, and promote health initiatives. Readers will learn how to design and implement effective PR campaigns, engage with media outlets, manage communications during health crises, andadvocate for health policies.
