KSh 3,000.00
This book contains the following topics:
• Introduction to Research in Entrepreneurship
• Research Problem Identification and Formulation
• Research Design and Methodology
• Data Collection Methods in Entrepreneurship Research
• Sampling Techniques in Entrepreneurship Research
• Data Analysis and Interpretation
• Reporting and Presenting Research Findings
• Emerging Trends and Technologies in Entrepreneurship Research
| Category: | Diploma Level Book |
| Publisher: | Finstock Evarsity Publishers |
| ISBN: | |
| Authors: | CPA John Kimani, Dr. James Scott |
| Pages: | 126 |
This book provides a comprehensive introduction to research methods tailored for diploma students in entrepreneurship. It explains essential concepts such as research design, data collection, analysis, and ethical considerations within entrepreneurial contexts. Practical examples and case studies guide learners in applying research to real-world business challenges. By bridging theory and practice, the book equips future entrepreneurs with evidence-based decision-making skills.
