KSh 3,000.00
This book contains the following topics:
• Introduction to Research in Sales and Marketing
• Defining Research Problems and Objectives
• Literature Review and Secondary Research
• Research Methodology and Design
• Data Collection and Analysis Techniques
• Analyzing Data and Interpreting Results
• Reporting Research Findings
• Presentation Skills for Research Projects
| Category: | Certificate Level Book |
| Publisher: | Finstock Evarsity Publishers |
| ISBN: | |
| Authors: | CPA John Kimani, Dr. James Scott |
| Pages: | 74 |
Research Project in Sales and Marketing is a must-read for anyone looking to master market research and drive sales success. Packed with actionable insights, this book offers cutting-edge techniques and real-world examples that bring theory to life.
