KSh 3,000.00
This book contains the following topics:
• Principles of Tourism Product Development
• Tourism Resource Identification and Assessment
• Tourism Market Research and Demand Analysis
• Design and Packaging of Tourism Products
• Cultural, Heritage, and Nature-Based Tourism Products
• Pricing and Costing of Tourism Products
• Tourism Product Marketing and Promotion
• Tourism Product Evaluation and Improvement
| Category: | Certificate Level Book |
| Publisher: | Finstock Evarsity Publishers |
| ISBN: | |
| Authors: | CPA John Kimani, Dr. James Scott |
| Pages: | 124 |
Tourism Product Development introduces learners to the processes of creating, improving, and promoting tourism products and experiences. It covers market research, product design, pricing, packaging, and promotion, equipping learners with skills to develop competitive and sustainable tourism products.
