MANAGER - DIGITAL MARKETING & COMMUNICATIONS

Qualifications
Job Requirements (Education, Experience and Competencies)
Education:
1. Bachelors in marketing, Communications, or a related field.
2. Relevant post-graduate qualification is an advantage.
3. Relevant Certifications
4. MBA or master’s degree in a related field is an advantage.

Experience:
• Minimum of 5 years of experience in digital communications or marketing.
• Demonstrated experience in managing media platforms and content creation.
• Strong understanding of SEO, SEM, email marketing, and other digital marketing channels.
• Excellent written and verbal communication skills.
• Strong project management skills with the ability to manage multiple projects simultaneously.
• Experience in budget management and reporting.
• Strong analytical skills with the ability to analyze data and make data-driven recommendations.
• Ability to work effectively in a fast-paced, dynamic environment.
• Knowledge of web design and development is a plus.
• Experience in Fintech, banking, or Mobile Money is preferred.
• Experience working in a global/multinational enterprise with a good understanding of emerging markets is preferred.

Functional Knowledge & Skills:
• FinTech Products
• Content creation and customization
• Media pricing
• Relationship management
• Go-to-Market planning
• Product operations
• Media strategy and roadmap implementation
• Quality of Service
• Performance management
• User experience design
• Analytical thinking
• Continuous improvement
• Data interpretation
• Delivery Focused