Entry Requirements for Diploma In Advanced Digital Marketing
C-
Duration: 12 Months
Delivery Method: Online
Fee Structure for Diploma In Advanced Digital Marketing
| Full Course Fees | |
|---|---|
| Registration Fee | KES 1,000.00 ($ 10.00) |
| Certification Fee | KES 0.00 ($ 0.00) |
| Administration Fee | KES 4,999.86 ($ 50.00) |
| Internal Exam Fee | KES 14,999.94 ($ 150.00) |
| External Exam Fee | KES 0.00 ($ 0.00) |
| Examining Body Membership Fee * | KES 0.00 ($ 0.00) |
| Tuition Fee | KES 99,999.85 ($ 1,000.00) |
| Fees Totals | KES 121,000.00 ($ 1,210.00) |
| * Examining Body Membership Fee may be payable through us or directly to the Examining Body | |
All Fees are payable in lumpusm or in installments, for details see below.
Breakdown per semester,
| Trimester | Total Per Trimester |
|---|---|
| Trimester 1 | KES 40,333.33 ($ 403.33) |
| Trimester 2 | KES 40,333.33 ($ 403.33) |
| Trimester 3 | KES 40,333.33 ($ 403.33) |
| Total | KES 121,000.00 ($ 1,210.00) |
NB: Fees are payable in 3 installments as detailed below:
The trimester fees of KES 40,333.33 ($ 403.33) is payable in 3 installments of KES 13,444.44 ($ 134.44)
Course Requirements for Diploma In Advanced Digital Marketing
- All Fees are payable in installements, for details check FAQs.
- Digital (downloadable) certificates are available. Printing and shipping of hardcopy certificate can be done at a cost of KES 2,000 ($ 20).
Practical Requirements for Diploma In Advanced Digital Marketing (where applicable)
The cost of practicals, internships or industrial requirements is KES 30,000 ($ 300) and only applies to courses that require practicals.
Course Units/Overview for Diploma In Advanced Digital Marketing
Diploma In Advanced Digital Marketing
| Unit ID | Unit Name |
|---|---|
| DADM01 | Introduction To Digital Marketing |
| DADM02 | Digital Marketing Strategy |
| DADM03 | Website Development For Marketing |
| DADM04 | Content Marketing |
| DADM05 | Social Media Marketing |
| DADM06 | Email Marketing |
| DADM07 | Analytics And Data Marketing |
| DADM08 | Mobile Marketing |
| DADM09 | Pay Per Click Advertising PPC |
| DADM10 | Video Marketing |
| DADM11 | Affiliate Marketing |
| DADM12 | E-commerce Marketing |
| DADM13 | Online Advertising |
| DADM14 | Digital Branding |
| DADM15 | Marketing Automation |
| DADM16 | Digital Marketing Project Management |
| DADM17 | Digital Marketing Capstone Project |
| DADM18 | Search Engine Optimization SEO |
Course Description for Diploma In Advanced Digital Marketing
Diploma In Advanced Digital Marketing
Course Description
The Diploma In Advanced Digital Marketing at FINSTOCK EVARSITY COLLEGE is a 12-month online program designed to equip learners with advanced knowledge and practical skills in digital marketing and online business promotion. The course is examined by Finstock Evarsity College, and upon successful completion, a certificate of achievement is awarded. This program focuses on empowering students with the essential tools and techniques required to develop effective digital marketing strategies and manage successful online campaigns.
The curriculum covers key aspects of digital marketing, including search engine optimization (SEO), social media marketing, content marketing, email marketing, digital advertising, website analytics, and online branding. Students will learn how to create and manage digital marketing campaigns, analyze customer behavior, and use data-driven strategies to improve marketing performance.
By integrating theoretical knowledge with practical digital marketing tools, the program helps students build a solid foundation in modern marketing techniques, enhancing their ability to promote products and services effectively in the digital space. Graduates of this diploma can pursue various roles within the marketing and business sector, such as digital marketing specialists, social media managers, content strategists, and marketing consultants. Additionally, they will be well-prepared to manage digital marketing for businesses or start their own online ventures.
Finstock Evarsity College’s online learning platform provides flexibility, allowing students to balance their studies with work and personal commitments. This program is ideal for individuals seeking to develop professional digital marketing skills and gain a competitive advantage in today’s digital economy.
What is the minimum grade required to do Diploma In Advanced Digital Marketing?
To enroll and study for Diploma in Advanced Digital Marketing at Finstock Evarsity College, you are required to have a minimum KCSE grade of C-.
Mode of Delivery
The program is delivered using home- and/or office-based media with a variety of self-instructional electronic and online materials. These include written self-instructional study modules, online interactive devices and self-tests, cloud-based content, video lectures, and mediated technical learning materials such as audiovisual and e-learning resources.
Program Goals
At the end of the course, the learner should be able to:
- Develop a strong understanding of digital marketing concepts and online consumer behavior
- Design and implement effective digital marketing campaigns across various platforms
- Apply search engine optimization (SEO) strategies to improve website visibility
- Utilize social media platforms to promote brands and engage audiences
- Create and manage content marketing strategies for online audiences
- Analyze website and campaign data using digital analytics tools
- Implement email marketing and online advertising campaigns
- Enhance strategic thinking skills for managing digital marketing initiatives
Career Opportunities
- Digital Marketing Specialist: Develops and manages online marketing strategies for businesses
- Social Media Manager: Manages social media accounts and creates content to engage audiences
- Content Marketing Strategist: Develops content plans to attract and retain online customers
- SEO Specialist: Optimizes websites to improve search engine rankings and traffic
- Digital Advertising Manager: Plans and manages paid online advertising campaigns
- Marketing Analyst: Evaluates marketing performance and analyzes consumer data
- Brand Manager: Oversees online brand presence and reputation management
- Marketing Consultant: Advises organizations on effective digital marketing strategies
Reasons You Should Study This Course
- To understand how digital marketing strategies drive business growth
- To learn how to use social media platforms for brand promotion and customer engagement
- To develop skills in search engine optimization and digital advertising
- To analyze digital marketing performance using analytics tools
- To increase confidence in managing online marketing campaigns
- To enhance creative and analytical skills in content and campaign management
- To understand customer behavior in digital environments
- To improve career opportunities in the fast-growing digital marketing industry
What We Offer
Now that you have a better idea of where Diploma In Advanced Digital Marketing can take you, it’s time to start visualizing your professional future. The skills you gain from this course form the foundation for a dynamic career in digital marketing, online branding, and business growth strategies.
This course is designed to equip you with the knowledge, skills, values, and analytical techniques needed to plan and execute successful digital marketing campaigns. You will learn about search engine optimization, social media marketing, content marketing, digital advertising, email marketing, online branding, website analytics, and digital marketing strategy development. The program emphasizes practical application, enabling you to develop and manage effective online marketing campaigns.
Graduates will be prepared to pursue opportunities as digital marketing specialists, social media managers, marketing analysts, content creators, advertising executives, or marketing consultants within businesses, digital agencies, media companies, and technology firms locally and internationally.
If you’re ready to turn digital knowledge into strategic marketing success, it begins with Diploma In Advanced Digital Marketing. Enroll at Finstock Evarsity College today and take confident steps toward mastering digital marketing.
Tags
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Course Instructor(s) for Diploma In Advanced Digital Marketing
TBA
Examining Body for Diploma In Advanced Digital Marketing
FINSTOCK EVARSITY COLLEGE
FAQs for Diploma In Advanced Digital Marketing
Q1. How many intakes are there?
There are three intakes in a year as follows:
|
Cohort |
Name |
Term Period |
Months |
Registration Window |
|
January Intake |
Trimester 1 |
Jan 1 — Apr 30 |
4 |
Anytime |
|
May Intake |
Trimester 2 |
May 1 — Aug 31 |
4 |
Anytime |
|
September Intake |
Trimester 3 |
Sep 1 — Dec 31 |
4 |
Anytime |
Q2. In how many installments can I pay the fees?
Payments can be done in 3 installments as specified in the fee structure.
Q3. When can I sit for the exams?
- Internal exams are activated for students individually.
- External exams (where applicable) are booked one month after you complete the course.
Refer to the external examining body for more details and requirements before seating for their exams.
Q4: Is this college accredited/approved?
Yes. The college is approved under the ministry of education, through TVETA, and also through National Industrial Training Authority (NITA).
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