Diploma In Advanced Digital Marketing
Diploma In Advanced Digital Marketing (DADM) is a 1-year diploma course in School of Business, studied online, examined by Finstock Evarsity College. The full fee is KES 121,000. Finstock Evarsity College is a TVETA-accredited college in Nairobi, Kenya. The fee can be paid in a lump sum or in 3 instalments of KES 13,444.44 per trimester.
Overview
Diploma In Advanced Digital Marketing
Course Description
The Diploma In Advanced Digital Marketing at FINSTOCK EVARSITY COLLEGE is a 12-month online program designed to equip learners with advanced knowledge and practical skills in digital marketing and online business promotion. The course is examined by Finstock Evarsity College, and upon successful completion, a certificate of achievement is awarded. This program focuses on empowering students with the essential tools and techniques required to develop effective digital marketing strategies and manage successful online campaigns.
The curriculum covers key aspects of digital marketing, including search engine optimization (SEO), social media marketing, content marketing, email marketing, digital advertising, website analytics, and online branding. Students will learn how to create and manage digital marketing campaigns, analyze customer behavior, and use data-driven strategies to improve marketing performance.
By integrating theoretical knowledge with practical digital marketing tools, the program helps students build a solid foundation in modern marketing techniques, enhancing their ability to promote products and services effectively in the digital space. Graduates of this diploma can pursue various roles within the marketing and business sector, such as digital marketing specialists, social media managers, content strategists, and marketing consultants. Additionally, they will be well-prepared to manage digital marketing for businesses or start their own online ventures.
Finstock Evarsity College's online learning platform provides flexibility, allowing students to balance their studies with work and personal commitments. This program is ideal for individuals seeking to develop professional digital marketing skills and gain a competitive advantage in today's digital economy.
What is the minimum grade required to do Diploma In Advanced Digital Marketing?
To enroll and study for Diploma in Advanced Digital Marketing at Finstock Evarsity College, you are required to have a minimum KCSE grade of C-.
Mode of Delivery
The program is delivered using home- and/or office-based media with a variety of self-instructional electronic and online materials. These include written self-instructional study modules, online interactive devices and self-tests, cloud-based content, video lectures, and mediated technical learning materials such as audiovisual and e-learning resources.
Program Goals
At the end of the course, the learner should be able to:
- Develop a strong understanding of digital marketing concepts and online consumer behavior
- Design and implement effective digital marketing campaigns across various platforms
- Apply search engine optimization (SEO) strategies to improve website visibility
- Utilize social media platforms to promote brands and engage audiences
- Create and manage content marketing strategies for online audiences
- Analyze website and campaign data using digital analytics tools
- Implement email marketing and online advertising campaigns
- Enhance strategic thinking skills for managing digital marketing initiatives
Career Opportunities
- Digital Marketing Specialist: Develops and manages online marketing strategies for businesses
- Social Media Manager: Manages social media accounts and creates content to engage audiences
- Content Marketing Strategist: Develops content plans to attract and retain online customers
- SEO Specialist: Optimizes websites to improve search engine rankings and traffic
- Digital Advertising Manager: Plans and manages paid online advertising campaigns
- Marketing Analyst: Evaluates marketing performance and analyzes consumer data
- Brand Manager: Oversees online brand presence and reputation management
- Marketing Consultant: Advises organizations on effective digital marketing strategies
Reasons You Should Study This Course
- To understand how digital marketing strategies drive business growth
- To learn how to use social media platforms for brand promotion and customer engagement
- To develop skills in search engine optimization and digital advertising
- To analyze digital marketing performance using analytics tools
- To increase confidence in managing online marketing campaigns
- To enhance creative and analytical skills in content and campaign management
- To understand customer behavior in digital environments
- To improve career opportunities in the fast-growing digital marketing industry
What We Offer
Now that you have a better idea of where Diploma In Advanced Digital Marketing can take you, it's time to start visualizing your professional future. The skills you gain from this course form the foundation for a dynamic career in digital marketing, online branding, and business growth strategies.
This course is designed to equip you with the knowledge, skills, values, and analytical techniques needed to plan and execute successful digital marketing campaigns. You will learn about search engine optimization, social media marketing, content marketing, digital advertising, email marketing, online branding, website analytics, and digital marketing strategy development. The program emphasizes practical application, enabling you to develop and manage effective online marketing campaigns.
Graduates will be prepared to pursue opportunities as digital marketing specialists, social media managers, marketing analysts, content creators, advertising executives, or marketing consultants within businesses, digital agencies, media companies, and technology firms locally and internationally.
If you're ready to turn digital knowledge into strategic marketing success, it begins with Diploma In Advanced Digital Marketing. Enroll at Finstock Evarsity College today and take confident steps toward mastering digital marketing.
Tags
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Quick answers
How much does Diploma In Advanced Digital Marketing cost?
The full fee for Diploma In Advanced Digital Marketing at Finstock Evarsity College is KES 121,000, made up of registration (KES 1,000), administration (KES 4,999.86), internal exams (KES 14,999.94) and tuition (KES 99,999.85).
Can I pay for Diploma In Advanced Digital Marketing in instalments?
Yes. You can pay in a lump sum or in instalments: Diploma In Advanced Digital Marketing runs over 3 trimesters of KES 40,333.33, and each trimester's fee can be paid in 3 instalments of KES 13,444.44.
How long does Diploma In Advanced Digital Marketing take?
Diploma In Advanced Digital Marketing takes 1 year, over 3 trimesters.
Can I study Diploma In Advanced Digital Marketing online?
Yes. Diploma In Advanced Digital Marketing is studied online, so you can take it from anywhere.
What qualification do I get from Diploma In Advanced Digital Marketing?
Diploma In Advanced Digital Marketing is a diploma course examined and awarded by Finstock Evarsity College: learners who complete it receive a Finstock Evarsity College diploma.
When can I start Diploma In Advanced Digital Marketing?
The main intakes are in January, April and September, but there is no fixed deadline: you can start as soon as you have enrolled.
Course details last updated .
What you will study
Diploma In Advanced Digital Marketing
1st year, 1st trimester
- DADM01 Introduction To Advanced Digital Marketing
- DADM02 Content Marketing And SEO
- DADM03 Online Advertising
- DADM04 Advanced Social Media Marketing
- DADM05 Strategy And Planning
- DADM18 Search Engine Optimization SEO
1st year, 2nd trimester
- DADM06 Advanced Analytics
- DADM07 Google Ad Words
- DADM08 Emerging Topics In Digital Marketing
- DADM09 Pay Per Click Advertising PPC
- DADM10 Video Marketing
- DADM11 Affiliate Marketing
1st year, 3rd trimester
- DADM12 E-commerce Marketing
- DADM13 Online Advertising
- DADM14 Digital Branding
- DADM15 Marketing Automation
- DADM16 Digital Marketing Project Management
- DADM17 Digital Marketing Capstone Project
Fees
| Item | Amount |
|---|---|
| Registration | KES 1,000 |
| Administration | KES 5,000 |
| Internal exams | KES 15,000 |
| Tuition | KES 100,000 |
| Total | KES 121,000 |
Paying in instalments
All fees are payable in a lump sum or in instalments. The course runs over 3 trimesters, and each trimester's fee can be paid in 3 instalments.
| Trimester | Total per trimester |
|---|---|
| Trimester 1 | KES 40,333.33 ($ 403.33) |
| Trimester 2 | KES 40,333.33 ($ 403.33) |
| Trimester 3 | KES 40,333.33 ($ 403.33) |
| Total | KES 121,000 ($ 1,210) |
The trimester fee of KES 40,333.33 ($ 403.33) is payable in 3 instalments of KES 13,444.44 ($ 134.44).
Requirements
Entry requirements
C-
Practical requirements
The cost of practicals, internships or industrial requirements is KES 30,000 ($ 300) and only applies to courses that require practicals.
Good to know
- All Fees are payable in installements, for details check FAQs.
- Digital (downloadable) certificates are available. Printing and shipping of hardcopy certificate can be done at a cost of KES 2,000 ($ 20).
Instructors
- HANNAH NJOKI KIMANI
- EMMAH GATHONI KIMANI
- JAMES MBURU KIMANI
- VIVIAN WANJIKU NJUGUNA
Frequently asked questions
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