KSh 3,000.00
This book contains the following topics:
• Introduction to International Business
• Global Business Environment
• International Trade Theories and Policies
• Global Market Entry Strategies
• International Marketing and Sales
• International Finance and Risk Management
• Cross-Cultural Management and Negotiation
• Ethics, Sustainability, and Corporate Social Responsibility
(CSR)
| Category: | Certificate Level Book |
| Publisher: | Finstock Evarsity Publishers |
| ISBN: | |
| Authors: | CPA John Kimani, Dr. James Scott |
| Pages: | 111 |
International Business provides a comprehensive exploration of the complexities and opportunities in global trade and investment. It covers essential topics such as cross-cultural management, international market entry strategies, and global economic dynamics, offering valuable insights for navigating the intricacies of the international business environment.
