Description
Digital Marketing Basics provides a practical guide to planning, executing, and optimizing online campaigns successfully. The book explains key digital steps like audience definition, campaign scheduling with content calendars, and performance control through return on ad spend (ROAS) and key metrics. It shows how disciplined data analysis and customer engagement keep campaigns on track from launch through conversion. This text equips students with practical skills for building digital funnels, managing creative teams, and delivering campaigns on time and within budget
