Description
This book provides a foundational understanding of entrepreneurship, exploring key concepts such as business planning, opportunity recognition, and innovation. It covers essential skills for launching and managing a successful business, including financial management, marketing strategies, and risk assessment. Real-world case studies from diverse industries illustrate entrepreneurial success and challenges in different economic contexts. Designed for Diploma in Business Management students, this book equips learners with practical insights and strategies to navigate the dynamic business environment.
