Description
Strategic Management Fundamentals provides a practical guide to formulating, implementing, and evaluating corporate strategies successfully. The book explains key strategic steps like environmental scanning using SWOT and PESTLE analyses, competitive positioning with Porter’s Five Forces, and strategic execution through the Balanced Scorecard framework. It shows how disciplined resource allocation, change management, and corporate governance keep organizations aligned from strategic intent through long-term sustainability. This text equips students with practical skills for conducting internal and external audits, managing cross-functional teams, and driving organizational growth in dynamic global markets.
