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Foundation In Influencer Marketing (FRIM) is a 1-month certificate course in Sales and Digital Marketing, studied online or on campus in Nairobi, examined by Finstock Evarsity College. The full fee is KES 15,000.
Foundation In Influencer Marketing
Course overview
The Foundation in Influencer Marketing course offered at Finstock Evarsity College is a one-month online program examined by Finstock Evarsity College. A Certificate of Completion is issued upon successful completion of the course.
Influencer marketing is a strategic approach where individuals with influence over a target audience promote products, services, or brands. This course equips students with the skills to identify, engage, and manage influencers effectively, while creating impactful campaigns that drive brand awareness and growth.
What is the minimum grade required for one to study the course
There is no grade required for one to do this course.
Mode of Delivery
Home and/or office-based media employing a variety of self-instructional electronic and online self-study materials, such as; written self-instructional study modules, online interactive devices and self-tests, cloud-based content, videos of lectures mediated technical learning materials e.g., audiovisual and e-learning materials.
Program Goals
Upon successful completion of the course, the student will be able to:
Understand the fundamentals of influencer marketing and social media strategy.
Identify different types of influencers and evaluate their impact on target audiences.
Develop influencer campaigns aligned with brand objectives.
Utilize social media platforms to engage audiences effectively.
Measure and analyze influencer campaign performance using digital analytics tools.
Understand ethical considerations and compliance in influencer marketing.
Build professional relationships with influencers for long-term brand growth
Career opportunities:
Influencer Marketing Specialist: Plan and execute campaigns with influencers to increase brand visibility.
Social Media Manager: Manage social media accounts and coordinate influencer collaborations.
Content Creator/Strategist: Develop creative content that aligns with influencer campaigns.
Digital Marketing Executive: Implement marketing strategies using influencer partnerships.
Brand Manager: Oversee brand campaigns and work with influencers to enhance brand awareness.
Marketing Analyst: Track campaign performance and provide actionable insights.
Reasons you should study this course
Build Professional Skills: Learn how to leverage influencer marketing to grow brands effectively.
High Demand Career: Influencer marketing is rapidly growing, offering numerous career opportunities.
Practical Learning: Gain hands-on experience in planning and executing influencer campaigns.
Flexible Study: Complete the course online at your own pace, from anywhere.
What we offer:
Here at Finstock Evarsity College, we offer Basics in Managing an Ecommerce Website and other related courses at affordable prices.
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Foundation In Influencer Marketing
| Item | Amount |
|---|---|
| Registration | KES 1,000 |
| Tuition | KES 14,000 |
| Total | KES 15,000 |
All fees are payable in a lump sum or in instalments. The course runs over one trimester, and each trimester's fee can be paid in 3 instalments.
| Trimester | Total per trimester |
|---|---|
| Trimester 1 | KES 15,000 ($ 150) |
| Total | KES 15,000 ($ 150) |
The trimester fee of KES 15,000 ($ 150) is payable in 3 instalments of KES 5,000 ($ 50).
none
The cost of practicals, internships or industrial requirements is KES 30,000 ($ 300) and only applies to courses that require practicals.
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