Basics In Digital Marketing

Basics In Digital Marketing (FRBDM) is offered as a CERTIFICATE course examined by FINSTOCK EVARSITY COLLEGE. A certificate of completion is issued upon completion of this course. For more information about this course, use the tabs below to navigate.

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Entry Requirements

None

Duration: 1 Months

Delivery Method: Online

Fee Structure

Full Course Fees
Registration Fee KES 1,000.00 ($ 10.00)
Certification Fee KES 0.00 ($ 0.00)
Administration Fee KES 0.00 ($ 0.00)
Internal Exam Fee KES 0.00 ($ 0.00)
External Exam Fee KES 0.00 ($ 0.00)
Examining Body Membership Fee * KES 0.00 ($ 0.00)
Tuition Fee KES 5,000.00 ($ 50.00)
Fees Totals KES 6,000.00 ($ 60.00)
* Examining Body Membership Fee may be payable through us or directly to the Examining Body

All Fees are payable in lumpusm or in installments, for details see below.
Breakdown per semester,

Trimester Total Per Trimester
Trimester 1KES 6,000.00 ($ 60.00)
TotalKES 6,000.00 ($ 60.00)

NB: Fees are payable in 3 installments as detailed below:

The trimester fees of KES 6,000.00 ($ 60.00) is payable in 3 installments of KES 2,000.00 ($ 20.00)

Course Requirements

All Fees are payable in instalments, for details check FAQs

Practical Requirements (where applicable)

For courses that require practicals, a separate fee is chargable (not included in fee structure above) as follows:

  • Short courses - KES 5,000
  • Certificate courses - KES 7,500
  • Diploma courses - KES 10,000

Course Units/Overview

Basics in Digital Marketing


Unit IDUnit Name
BDM001Basis In Digital Marketing

Course Description

BASIC IN DIGITAL MARKETING

Description

The Certificate in Basic in Digital Marketing Course offered at Finstock Evarsity

College is a 1 month online program examined by Finstock Evarsity College. A certificate of

completion is issued upon completion of the course

Digital marketing, also called online marketing, is the promotion of brands to connect with potential customers using the internet and other forms of digital communication. This includes not only email, social media, and web-based advertising, but also text and multimedia messages as a marketing channel. This form of marketing is different from internet marketing, which is exclusively done on websites. Learners will be able to learn Digital Marketing basics and clarify some concepts on this subject

To access this free course, you must register for the free course by paying $10 or kes 1000.You will also get free access to  another free short courses called Certified Online Learning(COL)(Valued $200)which is supposed to guide on how to access coursework and how to use e-learning system

Mode of Delivery

Home and/or office-based media employing a variety of self-instructional electronic and

online self-study materials, such as; written self-instructional study modules, online

interactive devices and self-tests, cloud-based content, videos of lectures mediated

technical learning materials e.g., audio visual and e-learning materials.

Objectives

Upon completion of this certificate, students will have the ability to:

  • Develop a digital marketing plan that will address common marketing challenges
  • Articulate the value of integrated marketing campaigns across SEO, Paid Search, Social, Mobile, Email, Display Media and Marketing Analytics.
  • Recognize Key Performance Indicators tied to any digital marketing program
  • Improve Return on Investment for any digital marketing program
  • Launch a new, or evolve an existing, career path in Digital Marketing.

Benefits of digital marketing course

  • Increase in brand loyalty.
  • Extremely Cost-effective.
  • Understand everything in digits.
  • Real-time customer service.
  • Higher Return on Investment.
  • Targeting audiences.
  • Higher Conversion Rate.
  • Worldwide audience.

Career opportunities

  • Digital Marketing Manager.
  • Brand Manager.
  • Social Media Manager.
  • Online Content Developer.
  • Business Analytics Specialist.
  • Search Engine Optimisation Specialist.
  • Web Designer.
  • Professional Blogger.

Tags

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Course Instructor(s)

JAMES MBURU KIMANI JAMES MBURU KIMANI

Examining Body

FINSTOCK EVARSITY COLLEGE

FAQs

Q1. How many intakes are there?

There are three intakes in a year as follows:

Cohort

Name

Term Period

Months

Registration Window

January Intake

Trimester 1

Jan 1 — Apr 30

4

Anytime

May Intake

Trimester 2

May 1 — Aug 31

4

Anytime

September Intake

Trimester 3

Sep 1 — Dec 31

4

Anytime

Q2. In how many installments can I pay the fees?

Payments can be done in 3 installments as specified in the fee structure.

Q3. When can I sit for the exams?

  1. Internal exams are activated for students individually.
  2. External exams (where applicable) are booked one month after you complete the course.

Refer to the external examining body for more details and requirements before seating for their exams.

Q4: Is this college accredited/approved?

Yes. The college is approved under the ministry of education, through TVETA, and also through National Industrial Training Authority (NITA).


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IMAOBONG GEORGE ETEFIA

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Thanks Team - Finstock. Before you leave, give it a try. It's worth it.

The course is very rich. Go for it.

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