Description
Information Communication Technology in Tourism Management provides a comprehensive introduction to the role of digital technologies in transforming the tourism industry. The book explores how tools such as online booking systems, social media platforms, mobile applications, and data analytics enhance service delivery and customer experience. It highlights the impact of ICT on marketing, operations, and strategic decision-making within travel and hospitality organizations. Designed for students and industry professionals, the text bridges theory and practical application in today’s technology-driven tourism environment.
