KSh 3,000.00
This book contains the following topics:
• Introduction to Insurance Marketing
• Understanding Insurance Customers
• Insurance Products and Services
• Marketing Strategies in Insurance
• Digital Marketing in Insurance
• Distribution Channels in Insurance
• Customer Service in Insurance
| Category: | Certificate Level Book |
| Publisher: | Finstock Evarsity Publishers |
| ISBN: | |
| Authors: | CPA John Kimani, Dr. James Scott |
| Pages: | 134 |
Insurance Marketing and Customer Service reveals the secrets behind winning customers and keeping them for life in the insurance business. Packed with industry examples and modern marketing techniques solutions, this book is a must-read for students, professionals and every ambitious insurance entrepreneur.
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