Certificate In Professional Marketing_ Customer Experience

CERTIFICATE IN PROFESSIONAL MARKETING – CUSTOMER EXPERIENCE

Course overview

The Certificate in professional marketing – customer experience (CPM1) offered at FINSTOCK EVARSITY COLLEGE is a 3 months online program examined by CIM. A certificate of completion is issued upon completion of the course.

 It is a globally recognized certification that provides you with the skills and knowledge to apply best practices in customer experience. In this course you will learn how to evolve with the changing nature of customers, the fundamentals of customer experience, how to design an excellent customer experience, the art of persuasion, gather customer feedback and adapt to their needs, and how to measure, track, report and present your performance results.

This module provides you with insights into the digital customer experience and highlights ways to adapt to this changing market, allowing you to fulfil customers’ strategic needs.

This course overs the following courses:

Paper 1: marketing cpm

Paper 2: customer experience

Paper 3: integrated communications

Mode of Delivery

Home and/or office-based media employing a variety of self-instructional electronic and online self-study materials, such as; written self-instructional study modules, online interactive devices and self-tests, cloud-based content, videos of lectures mediated technical learning materials e.g., audiovisual and e-learning materials

Program goals

• Have an understanding of different types of customer.

• Understand the nature and importance of customer relationships.

• Know the purpose and process of marketing communications.

• Understand the range of different marketing communications tools available.

• Be able to create and outline marketing communications campaign.

• Be able to implement the marketing communications campaign.

• Assess the strategic options for channel selection

• Understand relevant insights into digital customers

• Understand how digital channels are managed effectively in practice

• Define requirements for legal compliance in digital campaigns Digital Customer Experience

• Understand the customer journey

• Develop plans to improve the user experience

Career opportunities

• Marketing executive

• Marketing officer

• Marketing communication executive

• Communication specialist

Reasons to study

• Get a unique opportunity to blend practical skills with academic understanding

• Improve your global competitive advantage

• Increase your confidence and employability

• Keep up with the latest trends and stay ahead in your field

• Invaluable opportunity to network with other marketers

What we offer

Finstock Evarsity College offers a wide range of courses that are geared towards job creation as well as employment. Our courses and product offerings are categorized as online college based, degree programs, freemium courses and premium resources

Both freemium and premium online courses come with certificates of completion and you can register instantly and begin studying at your convenience.

Enroll and study in one of the best online schools in the world. Listen to the advice of the best. Participate in training sessions with industry experts to learn more about your career options. Take classes with students from all over the world. Join us at Finstock Evarsity College for the best learning experience.

Tags

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The cost of practicals, internships or industrial requirements is KES 30,000 ($ 300) and only applies to courses that require practicals.

• All Fees are payable in installements, for details check FAQs.
• Digital (downloadable) certificates are available. Printing and shipping of hardcopy certificate can be done at a cost of KES 2,000 ($ 20).