Introduction To Customer Relationships

Course Description

Introduction to Customer Relationships is a comprehensive online short-term course offered by Finstock Evarsity College. Introduction to Customer Relationships course duration is one month. The examining body is Finstock Evarsity College. A certificate of completion is issued upon completion of the course.

Topics Covered in the Customer Relationships Course

1. The aim of Introduction to Customer Relationships course is to provide you with an in-depth introduction to the different areas and functions of Customer Relationship Management (CRM). It will focus on building and maintaining good customer relationships, including consistently exceeding customer expectations, constantly engaging customers through meaningful ways, and exploring ways to build customer relationships and maintain and strengthen existing ones.
2. The course is designed for those with no prior training are new and those moving on to a new career in customer service, who are interested in building their skills in customer service.
3. Through hand-on practice and exercises, this courseware will cover valuable topics, such as an overview of building customer relationships, importance of customer relationship management, maintaining a solid customer base, building and maintain customer loyalty, establishing personal and business connection, creating testimonials, referrals and recommendations from happy customers,  adapting to customers’ cues, interpreting customers’ service priorities, managing processes in customer relationship management, analytics in customer relationship management, customer management tools, follow through and customer relationship case studies in different industries and sectors
4. After taking this course, you will be confident and empowered with knowledge, skills and abilities to identify who a business customers are, analyse key components of customer relationship management, develop and use customer relationship management system, recognize the best practices of customer relationship management implementation and understand how customer relationship management integrate with other areas of an organization.

Entry Requirement to Study for Introduction to Customer Relationships

To enroll and study the Introduction to Customer Relationships Training Course, a student should have a minimum of D Minus (D-) in their KCSE exams.

Mode of Delivery

The mode of delivery is Online Learning which means that one can study from home and/or the office. Our Program employs a variety of self-instructional electronic and online self-study materials, such as; written self-instructional study modules, online interactive devices, and self-tests, cloud-based content, videos of lectures mediated technical learning materials e.g., audio-visual and e-learning materials

Who Can Study the Introduction to Customer Relationships Course?

1. Students and Educators
2. Customer relations professionals, including managers and team leaders.
3. Customer service agents, Procurement staff and Supervisors
4. Operational staff
5. Sales staff
6. Skilled traders

Why Study Introduction to Customer Relationships Finstock Evarsity College

1. To maximize take-home value from your investment, the course will draw on the skills and experience of seasoned professionals who have vast real-world experience and are experts in delivering online and instructor-led training programs.
2. The course teaching mode is done in a more simplified, engaging, personalized and professional ways using simple English to ensure maximum understanding, comprehension and retention of information presented. Moreover, the course is developed after extensive research and is aligned to global best practices customer service globally and benchmarks.
3. The course will have many practical sessions that will give you an opportunity to practice and experience course-related practical and fun activities. These practical sessions will be supplemented by short lectures and a very comprehensive set of notes in order to understand every concept and part of this course.

1. The course is filled with examples, projects, case studies, real-life problems, step-by-step instructions and online discussions in this area, course projects and images files as well as feedback to facilitate learning. Because of this, this training will prove invaluable for experienced learners or beginners who have had no prior formal training in customer service.
2. By the end of the course, you will be able to: 

• Understand and appreciate the benefits of customer relationship management on a company’s productivity.
• Analyse the different components of a customer relationship management plan.
• Describe how customer relationship management can provide value for organizations and customers.
• Develop a proactive approach to focus your time, resources and efforts on the right customers.
• Demonstrate an understanding of ways to engage and educate your customers, identify their plans, problems and priorities.
• Demonstrate techniques to proactively increase the frequency and value of customer spending.
• Develop maximising customer relationships plan.
• Create more referrals, recommendations and testimonials
• Understand practical applications and best practices of customer relationship management in different sectors.
• Apply the learnings to enhance customer service, sales and marketing.
• Document the interactions with a customer and conduct a follow through.
• Learn ways to analyse information and create reports, and fact-based interactions with customers.

6. Upon completion, Introduction to Customer Relationships certification will prove that you have a valuable, career advancement skill in Customer Service field for both entry-level and established professional level in the public sector, voluntary sector, corporate sector or private sector

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