Entry Requirements
Duration: 3 Months
Delivery Method: Online
Fee Structure
| Full Course Fees | |
|---|---|
| Registration Fee | KES 1,000.00 ($ 10.00) |
| Certification Fee | KES 0.00 ($ 0.00) |
| Administration Fee | KES 4,995.00 ($ 49.95) |
| Internal Exam Fee | KES 4,995.00 ($ 49.95) |
| External Exam Fee | KES 28,980.00 ($ 289.80) |
| Examining Body Membership Fee * | KES 8,280.00 ($ 82.80) |
| Tuition Fee | KES 30,000.00 ($ 300.00) |
| Fees Totals | KES 78,250.00 ($ 782.50) |
| * Examining Body Membership Fee may be payable through us or directly to the Examining Body | |
All Fees are payable in lumpusm or in installments, for details see below.
Breakdown per semester,
| Trimester | Total Per Trimester |
|---|---|
| Trimester 1 | KES 78,250.00 ($ 782.50) |
| Total | KES 78,250.00 ($ 782.50) |
NB: Fees are payable in 3 installments as detailed below:
The trimester fees of KES 78,250.00 ($ 782.50) is payable in 3 installments of KES 26,083.33 ($ 260.83)
Course Requirements
All Fees are payable in installements, for details check FAQs
Practical Requirements (where applicable)
For courses that require practicals, a separate fee is chargable (not included in fee structure above) as follows:
- Short courses - KES 5,000
- Certificate courses - KES 7,500
- Diploma courses - KES 10,000
Course Units/Overview
| Unit ID | Unit Name |
|---|---|
| CPM101 | Marketing Cpm |
| CPM103 | Customer Experience |
| CPM102 | Integrated Communications |
Course Description
CERTIFICATE IN PROFESSIONAL MARKETING – CUSTOMER EXPERIENCE
Course overview
The Certificate in professional marketing – customer experience (CPM1) offered at FINSTOCK EVARSITY COLLEGE is a 3 months online program examined by CIM. A certificate of completion is issued upon completion of the course.
It is a globally recognized certification that provides you with the skills and knowledge to apply best practices in customer experience. In this course you will learn how to evolve with the changing nature of customers, the fundamentals of customer experience, how to design an excellent customer experience, the art of persuasion, gather customer feedback and adapt to their needs, and how to measure, track, report and present your performance results.
This module provides you with insights into the digital customer experience and highlights ways to adapt to this changing market, allowing you to fulfil customers’ strategic needs.
This course overs the following courses:
Paper 1: marketing cpm
Paper 2: customer experience
Paper 3: integrated communications
Mode of Delivery
Home and/or office-based media employing a variety of self-instructional electronic and online self-study materials, such as; written self-instructional study modules, online interactive devices and self-tests, cloud-based content, videos of lectures mediated technical learning materials e.g., audiovisual and e-learning materials
Program goals
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Have an understanding of different types of customer.
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Understand the nature and importance of customer relationships.
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Know the purpose and process of marketing communications.
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Understand the range of different marketing communications tools available.
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Be able to create and outline marketing communications campaign.
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Be able to implement the marketing communications campaign.
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Assess the strategic options for channel selection
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Understand relevant insights into digital customers
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Understand how digital channels are managed effectively in practice
-
Define requirements for legal compliance in digital campaigns Digital Customer Experience
-
Understand the customer journey
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Develop plans to improve the user experience
Career opportunities
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Marketing executive
-
Marketing officer
-
Marketing communication executive
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Communication specialist
Reasons to study
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Get a unique opportunity to blend practical skills with academic understanding
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Improve your global competitive advantage
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Increase your confidence and employability
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Keep up with the latest trends and stay ahead in your field
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Invaluable opportunity to network with other marketers
What we offer
Finstock Evarsity College offers a wide range of courses that are geared towards job creation as well as employment. Our courses and product offerings are categorized as online college based, degree programs, freemium courses and premium resources
Both freemium and premium online courses come with certificates of completion and you can register instantly and begin studying at your convenience.
Enroll and study in one of the best online schools in the world. Listen to the advice of the best. Participate in training sessions with industry experts to learn more about your career options. Take classes with students from all over the world. Join us at Finstock Evarsity College for the best learning experience.
Tags
Certificate in professional marketing – customer experience Course, best online courses in Kenya, Finstock Evarsity college, Online courses, accredited online courses, online course with downloadable certificates, freemium courses, short courses, professional development courses, Diploma and Certificate Courses, Marketable online courses, affordable online courses, short online courses with certificate in Kenya, free short online courses with certificate in Kenya, free online courses in Kenya, online certificate courses in Kenya, certificate in professional marketing – customer experience
Course Instructor(s)
TBA
Examining Body
CIM
FAQs
Q1. How many intakes are there?
There are three intakes in a year as follows:
|
Cohort |
Name |
Term Period |
Months |
Registration Window |
|
January Intake |
Trimester 1 |
Jan 1 — Apr 30 |
4 |
Anytime |
|
May Intake |
Trimester 2 |
May 1 — Aug 31 |
4 |
Anytime |
|
September Intake |
Trimester 3 |
Sep 1 — Dec 31 |
4 |
Anytime |
Q2. In how many installments can I pay the fees?
Payments can be done in 3 installments as specified in the fee structure.
Q3. When can I sit for the exams?
- Internal exams are activated for students individually.
- External exams (where applicable) are booked one month after you complete the course.
Refer to the external examining body for more details and requirements before seating for their exams.
Q4: Is this college accredited/approved?
Yes. The college is approved under the ministry of education, through TVETA, and also through National Industrial Training Authority (NITA).
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