Foundation Certificate In Professional Marketing_Level 3

FOUNDATION CERTIFICATE IN MARKETING - CUSTOMER COMMUNICATIONS

Course description

The Foundation certificate in marketing- customer communications (FCM) offered at FINSTOCK EVARSITY COLLEGE is a 3 months online program examined by (CIM). A certificate of completion is issued upon completion of this course.

This course gives you the basic skills and knowledge to understand the different customers that organizations have, and ways of communicating with those customers, through building a marketing communications plan.

Through this module, you will build your understanding of the importance of customer relationships and discover the way in which marketing communications can be used as a tool of engagement.

This module provides an understanding of how marketing communications can be used in practice to engage with customers. It enables appreciation of the customer and considers the importance of the nature of relationships and how they are managed and monitored. You will gain knowledge and understanding of the purpose and process of marketing communications and the range of tools available. You will also explore how to develop a successful marketing communications campaign and learn how the campaign can be put into practice

This course covers the following papers:

Paper 1: marketing principles

Paper 2: customer communication

Mode of Delivery

Home and/or office-based media employing a variety of self-instructional electronic and online self-study materials, such as; written self-instructional study modules, online interactive devices and self-tests, cloud-based content, videos of lectures mediated technical learning materials e.g., audiovisual and e-learning materials

Program goals

Who are customers?

• Have an understanding of different types of customer.

• Understand the nature and importance of customer relationships.

Communicating with customers

• Know the purpose and process of marketing communications.

• Understand the range of different marketing communications tools available.

Creating a marketing communications campaign

• Be able to create and outline marketing communications campaign.

• Be able to implement the marketing communications campaign.

Career opportunities

• Advertising account executive

• Advertising art director

• Digital marketer

• Market researcher

• Marketing executive

• Media buyer

• PPC specialist

• Public relations officer

• Sales promotion account executive

• SEO specialist

• Social media manager

Reasons to study this course

• Expand your knowledge

• Flexible study around

• Marketing skills you can use right away

• Make your cv stand out

• Gives your career a boost

What we offer

Finstock Evarsity College offers a wide range of courses that are geared towards job creation as well as employment. Our courses and product offerings are categorized as online college based, degree programs, freemium courses and premium resources

Both freemium and premium online courses come with certificates of completion and you can register instantly and begin studying at your convenience.

Enroll and study in one of the best online schools in the world. Listen to the advice of the best. Participate in training sessions with industry experts to learn more about your career options. Take classes with students from all over the world. Join us at Finstock Evarsity College for the best learning experience.

Tags

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1.Customers communication

2.Marketing principles

The cost of practicals, internships or industrial requirements is KES 30,000 ($ 300) and only applies to courses that require practicals.

• All Fees are payable in installements, for details check FAQs.
• Digital (downloadable) certificates are available. Printing and shipping of hardcopy certificate can be done at a cost of KES 2,000 ($ 20).