Certificate In Social Media Advertising
Certificate In Social Media Advertising (BSMA001) is an 8-month certificate course in School of Business, studied online or on campus in Nairobi, examined by Finstock Evarsity College. The full fee is KES 68,714.
Overview
Certificate in Social Media Advertising (BSMA001)
Course Description
The Certificate in Social Media Advertising offered at Finstock Evarsity College is an 4 month online program examined by Finstock Evarsity College. A certificate of completion is issued upon completion of the course
This online course mainly aims at educating students on what social media marketing entails. In this course students learn how to select a social media channel that fits him or her needs, set goals and success metrics and determine who the target audience is. They also explore social media marketing platforms, publishers, tools, agencies, and the foundational elements of running a successful social media campaign, how it is part of a brand-driven integrated marketing communications strategy.
By taking this course you’ll develop foundational social marketing skills to grow followers, engagement, and business results.
Designed and produced in consultation with social media marketing strategists and practitioners, our industry-recognized Social Marketing Certification Course give marketers practical skills they can implement and start seeing results right away.
Program Scope
This course covers all the main social media platforms, giving you key skills and a great overview of social media marketing. You will be trained in Facebook, Instagram, Twitter and YouTube basics as well as Pinterest and LinkedIn
In this course, you will analyze the types and roles of social media influencers and identify specific influencers that will help drive your marketing efforts. You will apply the consumer purchasing funnel to devise strategies aimed at connecting the right influencer at the right time with the right customers
What you'll learn
- Understand the social media foundations
- Be able to fully audit their organisation
- Plan goals and create a vision
- Build a social media strategy
- Understand the basics of Youtube, Facebook, Google+, Twitter, Instagram and blogging
- Use advanced features of the most popular social networks
- Understand the wide scope of social media
- Understand the risks of social media
- Use social media not just for marketing, but for customer services & PR
- Understand the fundamentals of content marketing
Mode of Delivery
Home and/or office-based media employing a variety of self-instructional electronic and online self-study materials, such as; written self-instructional study modules, online interactive devices and self-tests, cloud-based content, videos of lectures mediated technical learning materials e.g. audiovisual and e-learning materials.
Students Career Prospects from this course
-Social media influencer.
-Social media accounts manager.
-Social media marketing specialist.
-Social media supervisor.
-Digital marketing specialists.
- Digital content creator.
Why you should study this course
- Keep up with the emerging digital trends
- It is a viable career choice due to demand
- It is a nonlinear creative career.
- Turns familiarity into real knowledge.
- It has attractive salary expectations.
What we offer
Finstock Evarsity College offers a wide range of affordable online courses that are geared towards job creation as well as employment. Our courses and product offerings are categorized as online college based, degree programs, freemium courses and premium resources.
Both freemium and premium online courses come with certificates of completion and you can register instantly and begin studying at your convenience.
Discover the right way to do Social Media Advertising by enrolling for an Online Course at Finstock Evarsity college Make an immediate impact. Gain the knowledge, tools and insights to meet your needs. Experience unique and intimate online learning designed and led by world-class faculty who share their own ground-breaking research. Listen to the advice of the best. Participate in training sessions with industry experts to learn more about your career options. Take classes with students from all over the world. Join us at Finstock Evarsity College for the best learning experience.
Tags
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The courses are affordable and payable in convenient installments.
What you will study
Semester 1
- Introduction To Social Media Terminology
- Google Ads And Google Analytics
- Facebook And Instagram Ads
- LinkedIn Ads
- Blogging
- Internal Traffic Generation
Semester 1
- Twitter, Youtube And Other Social Media Advertising
- Content Creation and Visual Design for Social Media
- Social Media Campaign Planning and Strategy
- Social Media Advertising Metrics, Reporting and Optimization
- Social Media Marketing Ethics, Legal Compliance and AI Tools
- Social Media Community Management and Customer Engagement
- BSMA001 Introduction To Social Media Terminology
- BSMA002 Google Ads And Google Analytics
- BSMA003 Facebook And Instagram Ads
- BSMA004 LinkedIn Ads
- BSMA005 Blogging
- BSMA006 Internal Traffic Generation
- BSMA007 Twitter, Youtube And Other Social Media Advertising
- BSMA008 Content Creation And Visual Design For Social Media
- BSMA009 Social Media Campaign Planning And Strategy
- BSMA010 Social Media Advertising Metrics, Reporting And Optimization
- BSMA011 Social Media Marketing Ethics, Legal Compliance And AI Tools
- BSMA012 Social Media Community Management And Customer Engagement
Fees
| Item | Amount |
|---|---|
| Registration | KES 1,000 |
| Administration | KES 8,571 |
| Internal exams | KES 17,143 |
| Tuition | KES 42,000 |
| Total | KES 68,714 |
Requirements
Entry requirements
D-
Practical requirements
The cost of practicals, internships or industrial requirements is KES 30,000 ($ 300) and only applies to courses that require practicals.
Good to know
- All Fees are payable in installements, for details check FAQs.
- Digital (downloadable) certificates are available. Printing and shipping of hardcopy certificate can be done at a cost of KES 2,000 ($ 20).
Frequently asked questions
Reviews
-
TELVIN NGANGA MUTINDA
Kenya ·Rated 5 out of 5
After reviewing the Certificate In Social Media Advertising course content, I can say it gives you real marketing skills, not just theory. You learn about content creation, analytics, A/B testing and how to convert followers into paying customers. The examples and assignments mirror what agencies and businesses expect from digital marketers. I highly recommend enrolling if you want to grow a brand or start a social media career.
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IMAOBONG GEORGE ETEFIA
Nigeria ·Rated 5 out of 5
I just joined Finstock Evarsity and enrolled in the Certificate In Social Media Advertising, and it feels very current and practical. The course covers Facebook, Instagram and other platforms, showing how to design adverts, set budgets, choose audiences and track results. It speaks directly to the realities of doing digital marketing for Kenyan and global brands. I would definitely recommend this course to anyone who wants to run effective online campaigns.
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