Curriculum for Diploma in Sales and Marketing Hard Copy

KSh2,000.00

“Curriculum for Diploma in Sales and Marketing” is a comprehensive guide that provides a thorough understanding of the principles, strategies, and techniques of sales and marketing. This book is designed to equip students with the knowledge, skills, and attitudes necessary to become successful sales and marketing professionals. The book covers a wide range of topics, including sales and marketing fundamentals, consumer behavior, market research, branding, advertising, promotions, and sales management. It also includes case studies, research findings, and practical examples that illustrate the application of sales and marketing concepts in real-world situations.

With a focus on customer-centricity, innovation, and agility, this book encourages students to think creatively, strategically, and analytically in developing effective sales and marketing plans. It also emphasizes the importance of ethical and professional conduct, teamwork, and continuous learning and improvement. Whether you are a student pursuing a diploma in sales and marketing or a professional seeking to enhance your knowledge and skills, this book provides a valuable resource that will guide you towards becoming a competent and successful sales and marketing practitioner.

Description

“Curriculum for Diploma in Sales and Marketing” is a comprehensive guide for aspiring sales and marketing professionals seeking to gain a deep understanding of the fundamental principles and best practices of the industry. This book covers everything from the basics of marketing strategy to advanced sales techniques, providing readers with the knowledge and skills necessary to succeed in this highly competitive field.

The book introduces readers to the concept of marketing and its role in business, before moving on to explore key topics such as consumer behavior, market research, branding, and advertising. Throughout the book, readers will benefit from real-world examples and case studies that illustrate how these concepts are applied in practice. They will also have access to a range of practical tools and resources, such as templates for creating marketing plans, sales scripts, and customer personas.

Whether you are just starting your career in sales and marketing or are looking to take your skills to the next level, “Curriculum for Diploma in Sales and Marketing” is an essential resource that will help you succeed in this exciting and dynamic field. With its clear and concise explanations, practical advice, and expert insights, this book is the ultimate guide for anyone looking to build a successful career in sales and marketing.

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