Name: Foundation in Sales and Marketing Professional Level
SKU: 47246
Price: 3000.00 KES
Availability: InStock

Foundation in Sales and Marketing Professional Level

KSh 3,000.00

This book contain the following topics:
• Introduction to Sales and Marketing
• Understanding Customers and Consumer Behaviour
• Market Research and Market Segmentation
• Sales Process and Selling Techniques
• Marketing Mix and Branding
• Customer Relationship Management and Customer Service
• Digital Marketing Fundamentals
• Sales Performance, Ethics, and Career Development

Category:	Certificate Level Book
Publisher:	Finstock Evarsity Publishers
ISBN:
Authors:	CPA John Kimani, Dr. James Scott
Pages:	128

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Description

Foundation in Sales and Marketing is a foundational text that explores the fundamental principles, concepts, and practices of sales and marketing in modern business environments.