Entry Requirements
Duration: 3 Months
Delivery Method: Online
Fee Structure
| Full Course Fees | |
|---|---|
| Registration Fee | KES 1,000.00 ($ 10.00) |
| Certification Fee | KES 0.00 ($ 0.00) |
| Administration Fee | KES 4,995.00 ($ 49.95) |
| Internal Exam Fee | KES 5,010.00 ($ 50.10) |
| External Exam Fee | KES 60,030.00 ($ 600.30) |
| Examining Body Membership Fee * | KES 8,280.00 ($ 82.80) |
| Tuition Fee | KES 30,000.00 ($ 300.00) |
| Fees Totals | KES 109,315.00 ($ 1,093.15) |
| * Examining Body Membership Fee may be payable through us or directly to the Examining Body | |
All Fees are payable in lumpusm or in installments, for details see below.
Breakdown per semester,
| Trimester | Total Per Trimester |
|---|---|
| Trimester 1 | KES 109,315.00 ($ 1,093.15) |
| Total | KES 109,315.00 ($ 1,093.15) |
NB: Fees are payable in 3 installments as detailed below:
The trimester fees of KES 109,315.00 ($ 1,093.15) is payable in 3 installments of KES 36,438.33 ($ 364.38)
Course Requirements
All Fees are payable in installements, for details check FAQs
Practical Requirements (where applicable)
For courses that require practicals, a separate fee is chargable (not included in fee structure above) as follows:
- Short courses - KES 5,000
- Certificate courses - KES 7,500
- Diploma courses - KES 10,000
Course Units/Overview
| Unit ID | Unit Name |
|---|---|
| DPM201 | Strategic Marketing 2 |
| DIPM201 | Mastering Metrics 2 |
| DIPM203 | Digital Strategy |
Course Description
DIPLOMA IN PROFESSIONAL MARKETING-DIGITAL STRATEGY
Course description
The Diploma in professional marketing_ digital strategy (DIPM) offered at FINSOCK EVARSITY COLLEGE is a 3 months online program examined by CIM. A certificate of completion is issued upon completion of this course.
This module will enable you to take both a traditional and digital strategic approach to marketing planning, integrating digital strategy, models, frameworks and techniques throughout to achieve competitive advantage. You will be able to understand the significance of situation analysis and use techniques to access the internal and external environments that enable effective decision making. You will also be able to apply all stages within the marketing planning process – from the audit, through strategic decision making, to implementation of plans across both traditional and digital channels. Finally, you will learn how to manage resources and employ monitoring and measurement techniques that enable the achievement of strategic marketing objectives.
This course covers the following papers:
Paper 1: strategic marketing 2
Paper 2: mastering metrics 2
Paper 3: digital strategy
Mode of Delivery
Home and/or office-based media employing a variety of self-instructional electronic and online self-study materials, such as; written self-instructional study modules, online interactive devices and self-tests, cloud-based content, videos of lectures mediated technical learning materials e.g., audiovisual and e-learning materials
Program goals
- Understand how innovation and disruption are influencing organizational growth
- Assess the key factors that facilitate innovation in organizations
- Apply principles of innovation throughout the marketing function
- Develop a business case for a marketing related innovation
- Understand the activities required for the implementation of innovative marketing
Career opportunities
- Advertising account executive
- Advertising art director
- Digital marketer
- Market researcher
- Marketing executive
- Media buyer
- PPC specialist
- Public relations officer
- Sales promotion account executive
- SEO specialist
- Social media manager
Reasons to study this course
- Expand your knowledge
- Flexible study around
- Marketing skills you can use right away
- Make your cv stand out
- Gives your career a boost
What we offer
Finstock Evarsity College offers a wide range of courses that are geared towards job creation as well as employment. Our courses and product offerings are categorized as online college based, degree programs, freemium courses and premium resources
Both freemium and premium online courses come with certificates of completion and you can register instantly and begin studying at your convenience.
Enroll and study in one of the best online schools in the world. Listen to the advice of the best. Participate in training sessions with industry experts to learn more about your career options. Take classes with students from all over the world. Join us at Finstock Evarsity College for the best learning experience.
Tags
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Course Instructor(s)
TBA
Examining Body
CIM
FAQs
Q1. How many intakes are there?
There are three intakes in a year as follows:
|
Cohort |
Name |
Term Period |
Months |
Registration Window |
|
January Intake |
Trimester 1 |
Jan 1 — Apr 30 |
4 |
Anytime |
|
May Intake |
Trimester 2 |
May 1 — Aug 31 |
4 |
Anytime |
|
September Intake |
Trimester 3 |
Sep 1 — Dec 31 |
4 |
Anytime |
Q2. In how many installments can I pay the fees?
Payments can be done in 3 installments as specified in the fee structure.
Q3. When can I sit for the exams?
- Internal exams are activated for students individually.
- External exams (where applicable) are booked one month after you complete the course.
Refer to the external examining body for more details and requirements before seating for their exams.
Q4: Is this college accredited/approved?
Yes. The college is approved under the ministry of education, through TVETA, and also through National Industrial Training Authority (NITA).
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