Entry Requirements
Duration: 3 Months
Delivery Method: Online
Fee Structure
| Full Course Fees | |
|---|---|
| Registration Fee | KES 1,000.00 ($ 10.00) |
| Certification Fee | KES 0.00 ($ 0.00) |
| Administration Fee | KES 5,000.00 ($ 50.00) |
| Internal Exam Fee | KES 5,000.00 ($ 50.00) |
| External Exam Fee | KES 28,980.00 ($ 289.80) |
| Examining Body Membership Fee * | KES 8,280.00 ($ 82.80) |
| Tuition Fee | KES 20,000.00 ($ 200.00) |
| Fees Totals | KES 68,260.00 ($ 682.60) |
| * Examining Body Membership Fee may be payable through us or directly to the Examining Body | |
All Fees are payable in lumpusm or in installments, for details see below.
Breakdown per semester,
| Trimester | Total Per Trimester |
|---|---|
| Trimester 1 | KES 68,260.00 ($ 682.60) |
| Total | KES 68,260.00 ($ 682.60) |
NB: Fees are payable in 3 installments as detailed below:
The trimester fees of KES 68,260.00 ($ 682.60) is payable in 3 installments of KES 22,753.33 ($ 227.53)
Course Requirements
All Fees are payable in installements, for details check FAQs
Practical Requirements (where applicable)
For courses that require practicals, a separate fee is chargable (not included in fee structure above) as follows:
- Short courses - KES 5,000
- Certificate courses - KES 7,500
- Diploma courses - KES 10,000
Course Units/Overview
1.Customers communication
2.Marketing principles
| Unit ID | Unit Name |
|---|---|
| FCM101 | Marketing Principles |
| FCM102 | Customer Communications |
Course Description
FOUNDATION CERTIFICATE IN MARKETING - CUSTOMER COMMUNICATIONS
Course description
The Foundation certificate in marketing- customer communications (FCM) offered at FINSTOCK EVARSITY COLLEGE is a 3 months online program examined by (CIM). A certificate of completion is issued upon completion of this course.
This course gives you the basic skills and knowledge to understand the different customers that organizations have, and ways of communicating with those customers, through building a marketing communications plan.
Through this module, you will build your understanding of the importance of customer relationships and discover the way in which marketing communications can be used as a tool of engagement.
This module provides an understanding of how marketing communications can be used in practice to engage with customers. It enables appreciation of the customer and considers the importance of the nature of relationships and how they are managed and monitored. You will gain knowledge and understanding of the purpose and process of marketing communications and the range of tools available. You will also explore how to develop a successful marketing communications campaign and learn how the campaign can be put into practice
This course covers the following papers:
Paper 1: marketing principles
Paper 2: customer communication
Mode of Delivery
Home and/or office-based media employing a variety of self-instructional electronic and online self-study materials, such as; written self-instructional study modules, online interactive devices and self-tests, cloud-based content, videos of lectures mediated technical learning materials e.g., audiovisual and e-learning materials
Program goals
Who are customers?
-
Have an understanding of different types of customer.
-
Understand the nature and importance of customer relationships.
Communicating with customers
-
Know the purpose and process of marketing communications.
-
Understand the range of different marketing communications tools available.
Creating a marketing communications campaign
-
Be able to create and outline marketing communications campaign.
-
Be able to implement the marketing communications campaign.
Career opportunities
-
Advertising account executive
-
Advertising art director
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Digital marketer
-
Market researcher
-
Marketing executive
-
Media buyer
-
PPC specialist
-
Public relations officer
-
Sales promotion account executive
-
SEO specialist
-
Social media manager
Reasons to study this course
-
Expand your knowledge
-
Flexible study around
-
Marketing skills you can use right away
-
Make your cv stand out
-
Gives your career a boost
What we offer
Finstock Evarsity College offers a wide range of courses that are geared towards job creation as well as employment. Our courses and product offerings are categorized as online college based, degree programs, freemium courses and premium resources
Both freemium and premium online courses come with certificates of completion and you can register instantly and begin studying at your convenience.
Enroll and study in one of the best online schools in the world. Listen to the advice of the best. Participate in training sessions with industry experts to learn more about your career options. Take classes with students from all over the world. Join us at Finstock Evarsity College for the best learning experience.
Tags
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Course Instructor(s)
TBA
Examining Body
CIM
FAQs
Q1. How many intakes are there?
There are three intakes in a year as follows:
|
Cohort |
Name |
Term Period |
Months |
Registration Window |
|
January Intake |
Trimester 1 |
Jan 1 — Apr 30 |
4 |
Anytime |
|
May Intake |
Trimester 2 |
May 1 — Aug 31 |
4 |
Anytime |
|
September Intake |
Trimester 3 |
Sep 1 — Dec 31 |
4 |
Anytime |
Q2. In how many installments can I pay the fees?
Payments can be done in 3 installments as specified in the fee structure.
Q3. When can I sit for the exams?
- Internal exams are activated for students individually.
- External exams (where applicable) are booked one month after you complete the course.
Refer to the external examining body for more details and requirements before seating for their exams.
Q4: Is this college accredited/approved?
Yes. The college is approved under the ministry of education, through TVETA, and also through National Industrial Training Authority (NITA).
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