Entry Requirements
none
Duration: 4 Months
Delivery Method: Online
Fee Structure
| Full Course Fees | |
|---|---|
| Registration Fee | KES 1,000.00 ($ 10.00) |
| Certification Fee | KES 0.00 ($ 0.00) |
| Administration Fee | KES 4,900.00 ($ 49.00) |
| Internal Exam Fee | KES 4,900.00 ($ 49.00) |
| External Exam Fee | KES 0.00 ($ 0.00) |
| Examining Body Membership Fee * | KES 0.00 ($ 0.00) |
| Tuition Fee | KES 21,000.00 ($ 210.00) |
| Fees Totals | KES 31,800.00 ($ 318.00) |
| * Examining Body Membership Fee may be payable through us or directly to the Examining Body | |
All Fees are payable in lumpusm or in installments, for details see below.
Breakdown per semester,
| Trimester | Total Per Trimester |
|---|---|
| Trimester 1 | KES 31,800.00 ($ 318.00) |
| Total | KES 31,800.00 ($ 318.00) |
NB: Fees are payable in 3 installments as detailed below:
The trimester fees of KES 31,800.00 ($ 318.00) is payable in 3 installments of KES 10,600.00 ($ 106.00)
Course Requirements
All Fees are payable in installements, for details check FAQs
Practical Requirements (where applicable)
For courses that require practicals, a separate fee is chargable (not included in fee structure above) as follows:
- Short courses - KES 5,000
- Certificate courses - KES 7,500
- Diploma courses - KES 10,000
Course Units/Overview
SEMESTER 1
Module I
Introduction To Social Media Terminology
Google Ads And Google Analytics
Facebook And Instagram Ads
LinkedIn Ads
Blogging
Internal Traffic Generation
Twitter, Youtube And Other Social Media Advertising
| Unit ID | Unit Name |
|---|---|
| BSMA001 | Introduction To Social Media Terminology |
| BSMA002 | Google Ads And Google Analytics |
| BSMA003 | Facebook And Instagram Ads |
| BSMA004 | LinkedIn Ads |
| BSMA005 | Blogging |
| BSMA006 | Internal Traffic Generation |
| BSMA007 | Twitter, Youtube And Other Social Media Advertising |
Course Description
Certificate in Social Media Advertising (BSMA001)
Course Description
The Certificate in Social Media Advertising offered at Finstock Evarsity College is an 4 month online program examined by Finstock Evarsity College. A certificate of completion is issued upon completion of the course
This online course mainly aims at educating students on what social media marketing entails. In this course students learn how to select a social media channel that fits him or her needs, set goals and success metrics and determine who the target audience is. They also explore social media marketing platforms, publishers, tools, agencies, and the foundational elements of running a successful social media campaign, how it is part of a brand-driven integrated marketing communications strategy.
By taking this course you’ll develop foundational social marketing skills to grow followers, engagement, and business results.
Designed and produced in consultation with social media marketing strategists and practitioners, our industry-recognized Social Marketing Certification Course give marketers practical skills they can implement and start seeing results right away.
Program Scope
This course covers all the main social media platforms, giving you key skills and a great overview of social media marketing. You will be trained in Facebook, Instagram, Twitter and YouTube basics as well as Pinterest and LinkedIn
In this course, you will analyze the types and roles of social media influencers and identify specific influencers that will help drive your marketing efforts. You will apply the consumer purchasing funnel to devise strategies aimed at connecting the right influencer at the right time with the right customers
What you'll learn
- Understand the social media foundations
- Be able to fully audit their organisation
- Plan goals and create a vision
- Build a social media strategy
- Understand the basics of Youtube, Facebook, Google+, Twitter, Instagram and blogging
- Use advanced features of the most popular social networks
- Understand the wide scope of social media
- Understand the risks of social media
- Use social media not just for marketing, but for customer services & PR
- Understand the fundamentals of content marketing
Mode of Delivery
Home and/or office-based media employing a variety of self-instructional electronic and online self-study materials, such as; written self-instructional study modules, online interactive devices and self-tests, cloud-based content, videos of lectures mediated technical learning materials e.g. audiovisual and e-learning materials.
Students Career Prospects from this course
-Social media influencer.
-Social media accounts manager.
-Social media marketing specialist.
-Social media supervisor.
-Digital marketing specialists.
- Digital content creator.
Why you should study this course
- Keep up with the emerging digital trends
- It is a viable career choice due to demand
- It is a nonlinear creative career.
- Turns familiarity into real knowledge.
- It has attractive salary expectations.
What we offer
Finstock Evarsity College offers a wide range of affordable online courses that are geared towards job creation as well as employment. Our courses and product offerings are categorized as online college based, degree programs, freemium courses and premium resources.
Both freemium and premium online courses come with certificates of completion and you can register instantly and begin studying at your convenience.
Discover the right way to do Social Media Advertising by enrolling for an Online Course at Finstock Evarsity college Make an immediate impact. Gain the knowledge, tools and insights to meet your needs. Experience unique and intimate online learning designed and led by world-class faculty who share their own ground-breaking research. Listen to the advice of the best. Participate in training sessions with industry experts to learn more about your career options. Take classes with students from all over the world. Join us at Finstock Evarsity College for the best learning experience.
Tags
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The courses are affordable and payable in convenient installments.
Course Instructor(s)
TBA
Examining Body
FINSTOCK EVARSITY COLLEGE
FAQs
Q1. How many intakes are there?
There are three intakes in a year as follows:
|
Cohort |
Name |
Term Period |
Months |
Registration Window |
|
January Intake |
Trimester 1 |
Jan 1 — Apr 30 |
4 |
Anytime |
|
May Intake |
Trimester 2 |
May 1 — Aug 31 |
4 |
Anytime |
|
September Intake |
Trimester 3 |
Sep 1 — Dec 31 |
4 |
Anytime |
Q2. In how many installments can I pay the fees?
Payments can be done in 3 installments as specified in the fee structure.
Q3. When can I sit for the exams?
- Internal exams are activated for students individually.
- External exams (where applicable) are booked one month after you complete the course.
Refer to the external examining body for more details and requirements before seating for their exams.
Q4: Is this college accredited/approved?
Yes. The college is approved under the ministry of education, through TVETA, and also through National Industrial Training Authority (NITA).
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